On Air

The Restaurant Brokers talk about how to sweeten a restaurant concept!

  • Restaurant Brokers Interview Cupcake Wars Winner & Take the Cake Blogger
  • Sweet Treat Experts Join the Restaurant Brokers
  • The Reality behind Sweet Restaurant Concepts

What's the difference in a sweet restaurant concept turning out treats like Cinnamon Buns and Doughnuts? Running a restaurant concept focused on a sweet food item is the topic of this week's show.

Industry Guests Join the Restaurant Brokers

Elfie Weiss
Elfie Weiss
Back in 2005, recently divorced mom Elfie Weiss took a gamble and threw caution to the wind when she branched out and started her own small business. She took a loan out on her home (something most advise against), and bought her first bakery.

Now in its 9th year, Hotcakes has become so successful that Elfie is expanding the 825 sq. ft. location to 2600 sq. ft. and will soon begin baking French bread in-house, add a new coffee program, and reshuffle the bakery to allow for a sit down café experience complete with breakfast and lunch items!

Today, she is not only the winner of a major network show, but her company Hotcakes caters major events including the Grammys and The Emmys! She also has a number of celebrity clients including Weird Al Yankovic, Ron Howard, Madonna, Lindsay Lohan, Justin Timberlake, Quincy Jones, Governor Arnold Schwarzenegger, Anne Heche Barbara Streisand and Tori Spelling to name a few.
  • 310 397 2324 Phone
  • sdonnelly@lcoonline.com Email
  • http://www.hotcakesbakes.com/ Website
  • Hotcake Bakes Hotcake Bakes
Nichelle Stephens
Nichelle Stephens
Nichelle Stephens is a blogger, editor, event producer, and social media strategist. Nichelle is the co-founding editor of Cupcakes Take The Cake, the most popular blog about cupcakes. She is a member of the Atlanta Food Blogger Society and the local producer of TECHmunch Atlanta.
  • 404 212 8602 Phone
  • nichelle@gmail.com Email
  • https://cupcakestakethecake.blogspot.com Website
  • Cupcakes take the cake (Blog) Cupcakes take the cake (Blog)