On Air

Social Media Restaurant Friend or Foe

  • "Social Media Restaurant Friend or Foe" Pt. 1 - April 11th, 2015
  • "Social Media Restaurant Friend or Foe" Pt. 2 - April 11th, 2015
  • "Social Media Restaurant Friend or Foe" Restaurant Reality - April 11th, 2015

Are you looking to franchise your company overseas? How do you know when you are ready? What are the challenges of international expansion versus domestic expansion and where can you get help? This week, the restaurant brokers along with CEO of Buffalo's Cafe and CEO of YoBlendz and JuiceBlendz tackle international franchising.

Industry Guests Join the Restaurant Brokers

Hallie Wright
Hallie Wright
Hallie is the Content Strategist at Santy where she leverages consumer insights to better understand what specific audience wants to see and engage with relative to a brand. She’s an expert at email marketing, content strategy, social media, analytics, public relations and consumer engagement strategy.
 
With over six years of experience, spending time in-house at Philosophy and SkyMall, she now oversees all social media on behalf of Santy.
 
Santy is a marketing communications agency offering branding, broadcast commercials and production, digital, social media, mobile, media planning/buying and public relations. Santy specializes in marketing to Gen X and Millennials for multi-unit retail chains, consumer packaged goods and healthcare clients.
 
Today we will be talking with Hallie about her work with restaurant brand, Peter Piper Pizza and how she has managed the brand’s social team to success growing their following and creating engaging online environments. 
 
 
  • 480-684-0971 Phone
  • Hwright@santy.com Email
  • www.santy.com Website
  • Content Strategist at Santy Content Strategist at Santy
Hannah Carroll
Hannah Carroll
Hannah Carroll is the Social Media Manager at Green Olive Media. She is primarily responsible for planning and executing effective social media strategies and campaigns for more than fifteen clients as well as managing content and day-to-day engagement. Before joining Green Olive Media, Hannah developed and managed social media for chefs, restaurants and television shows involved with the hospitality industry. She also received her B.S. in Broadcast Journalism from Florida A&M University. 
  • 850-445-2839 Phone
  • hcarroll@greenolivemedia.com Email
  • www.greenolivemedia.com Website
  • Green Olive Media Green Olive Media
Kelley OBrien
Kelley OBrien
Kelley O’Brien is the Director of Social, Interactive and Digital Marketing at Krispy Kreme Doughnuts. She joined Krispy Kreme® in 2011 and as a member of the Krispy Kreme Marketing Team, Kelley contributes to managing the e-club (Friends of Krispy Kreme), Krispy Kreme’s social media channels (Facebook, Instagram, Twitter, YouTube, Tumblr, etc.), and KrispyKreme.com.
 
Kelley holds a Bachelor of Arts Degree in Communications from Lenoir-Rhyne University. During her time with Krispy Kreme, Kelley’s expertise in social media has helped make advancements in fan engagement, created a series of interactive live events, and grow participation in the e-club by migrating over existing fans on social spaces. Prior to joining Krispy Kreme, Kelley was an Interactive Specialist in High Point, NC.
 
Follow @KelleyOB and connect with her on LinkedIn.
 
  • 336-289-9231 Phone
  • Kobrien@krispykreme.com Email
  • KrispyKreme.com Website
  • Krispy Kreme Krispy Kreme