On Air

Thinking Outside the Bento Box, Asian cuisine is on the rise

  • The Restaurant Brokers talk to Mama Fu, How Do You Roll? and Natalee Thai Cuisine
  • The Restaurant Brokers talk about Asian Cuisine!
  • Restaurant Reality: Asian Cuisine!

The 2014 Culinary Forecast from Nation's Restaurant News shows Southeast Asian cuisine gaining in popularity along with out of the bento box thinking Asian inspired breakfast items.

Industry Guests Join the Restaurant Brokers

Randy Murphy
Randy Murphy
Mr. Murphy began his professional career in High Tech software development and sales as a consultant for PricewaterhouseCoopers, Tivoli Systems and Digital Motorworks.  He also helped to create and build the Business Process Management software company, Lombardi Software that recently sold to IBM.  During this tenure in High Tech, Mr. Murphy also owned and operated a software development and consulting business, Murphy Consulting.  He has a B.A. degree in Economics from The University of Texas, Austin.
After nearly 13 years in High Tech, Mr. Murphy began his transition over to the restaurant business and now has over a decade of restaurant operations and franchise experience.  He has held operational roles at various quick service, fast casual and full service brands, and has held nearly every position from bussing tables to Area Director, and at one point Mama Fus largest franchisee.
Mr. Murphy made the leap from franchisee to franchisor when he and partners acquired the Mama Fus Asian House brand in 2008 from Raving Brands out of Atlanta, GA.  Since moving the headquarters to Austin, TX and improving and redefining the brand through 9 corporate owned and operated stores, Mama Fus is now actively growing its franchise base once again with 19 total stores operating and nearly 70 units in various stages of development.
Mr. Murphy has brought core operational changes to Mama Fus such in-house delivery, Flex Casual dining service (fast casual lunch, full service dinner), and full adoption of technology in all areas of the business from site selection, marketing, mobile apps, consumer ordering and loyalty, social media and staff management.  Since acquiring the brand, unit level revenues have increased by 20 percent while startup costs have decreased by 25 percent, and in 2012 Mama Fus was recognized as 13 on the Fastcasual.com Top 100 Movers and Shakers, and was awarded the prestigious NRN Menu Masters, Menu Trendsetter award.   Mama Fus focuses on franchising with experienced, multiunit operators and has franchise partners in the system that also currently or have operated brands such as Buffalo Wild Wings, Melting Pot, Wendys, Chilis, McAlisters Deli, Sonic, Egg and I, SmashBurger, and Little Caesars.
Mr. Murphy co founded Murphy Adams Restaurant Group, Inc. with Mark Adams, and is President and CEO of the company and the Mama Fus franchise system.  Mama Fus is a recognized contributor to many local schools, churches and youth organizations in the Central Texas area through its 9 year old, CORE fundraising program. Mr. Murphy and his wife Rebecca live in Austin, TX with their two children, Charlie and William.  Mr. Murphy spends spare time as a Little League coach and active member of Young Presidents Organization, and enjoys travelling with family, following Longhorn sports, and mountain biking.
  • 512.796.1793 Phone
  • randy@mamafus.com Email
  • www.mamafus.com Website
  • Mama Fus Mama Fus
Yuen L. Yung
Yuen L. Yung
Yuen Yung co-founded How Do You Roll? (originally called Maki) in 2008 with his brother Peter Yung.
As a child, Yuen gained valuable experience of the restaurant industry as he helped at his parents restaurant by running the cash register. His entrepreneurial spirit has always been evident and after years of being a successful financial advisor, he launched a franchised practice with two partners. Combining both aspects of his background, Yuen strives to differentiate HDYR? and position it for success.
  • (512) 394-6104 Phone
  • krystal@howdoyouroll.com Email
  • Howdoyouroll.com Website
  • How Do You Roll? How Do You Roll?
Patty Sriskiew
Patty Sriskiew
Patty Sriskiew of Natalee Thai Cuisine has had a feature segment on KCAL9 of Los Angeles, California and Natalee Thai has won many awards including the 2013 Argonaut Award for Best Thai in the Best of The Westside awards. Natalee Thai was also awarded the Thai Select Premium Award by Thailand Ministry of Commerce.

This Thai restaurant offers traditional Thai dishes, a pleasant dining atmosphere, and friendly staff. The recipes are prepared with the freshest ingredients and they make use of the fresh local products whenever possible. Also adhering to Asian cultural tradition, all of Natalee Thai’s meals are served Family Style.
  • 310-948-6543 Phone
  • sdonnelly@lcoonline.com Email
  • http://www.nataleethai.com/ Website
  • Natalee Thai Natalee Thai